Here are (10) easy to implement ideas to increase ad
sales on your website:
1. Offer discounts to advertisers who spend more money
or purchase a larger volume of ads.
2. Offer your advertisers a free incentive or bonus if
they renew their ads. It might be something like "purchase 11 months
and get the 12th free. You could also offer them a
copy of a product you might be selling if they renew their current
contract term.
3. You just don't have to sell add space at the top or
bottom of your pages or even in the left/right hand columns, you can
sell space right smack dab in the middle of the page and have your page
text "wrap around" the ad.
4. You can sell a lot more ads if you re-write some of
the content of your pages to reference their particular product.
5. Offer potential ad customers free or additional
listings on other parts of your site when they purchase regular ad
space.
6. You can offer an honest endorsement of your
advertisers product, if they would be willing to supply you a copy to
try out.