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Free
Search Engine Optimization (SEO) Tips - Step By Step
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by:
Robert Toth
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Before submitting your site to search engines it is
very important to optimize your website. If you can not afford a search
engine optimization service, make sure to follow our search engine
optimization tips to have your web site well optimized for the top
placement in search engines.
Step 1. - Analyze your competition
The best way to start optimizing your web site is
analyze your competition. Take a look at the web pages that currently
have top rankings (Top 10) on Google and try to find out what these
pages have done to get these rankings. - analyze the first top ten web
sites related to your branch
- analyze keywords they are using
- look at their source code, meta tags
- look at their keyword density
- look at their comment tag, alt tags, title tag
- internal and external links on their websites
- look how many sites linking to them
- check out the quality and link popularity of sites
that are linking to your competitors
- look how many pages they have
After all you can tell is it easy to beat your
competition or it is not.
Step 2. - Start to improve your website with quality
content
When optimizing your website always use keyword in the
meta tags which are reflected in your page. It is not going to help
your search engine ranking if the page has nothing to do with the
topic. a) Choose the right keywords
As mentioned before, analyze your competition but
never use the same keyword and description tag. There are two great
resources for finding out the most effective keywords. - Overture -
WordTracker b) Creating meta tags - TITLE Tag
The most important tag is the Title tag, because it is
in the head section of your website and many search engines use it.
Title tag should be short (about 14 words), descriptive and to the
point. The title is appeared on first line in the search engines. c)
Creating meta tags - DESCRIPTION Tag The next important meta tag is
description tag. It describes content of your web page
- shouldn´t be longer than 120 characters
- description is for the search engines not for the
viewers to see
d) Creating meta tags - KEYWORD Tag
- use the most important keywords that your website
represent
- we recommend to use 5 keywords separated by a
commas
- one keyword should have 1 - 3 words
e) Creating meta tags - ROBOT Tags
Step 3. - Check your website URL before submit to
search engines.
Your website should be finished without errors:
- no broken links
- no spelling mistakes
- have a good design
- no html tag mistakes
- have a site map
Step 4. - Submit your website to search engines
Submit your website into the most important search
engines, it brings you the most of traffic. Make sure to submit your
URL for free to www.google.com,
www.yahoo.com,
www.altavista.com,
www.alltheweb.com,
www.excite.com,
www.lycos.com,
www.webcrawler.com,
www.Alexa.com,
www.Jayde.com,
www.whatuseek.com,
Open Directory (The ODP powers core directory services for some the
most popular portals and search engines on the Web, including AOL
Search, Netscape Search, Google directory, Yahoo directory, Lycos,
DirectHit, and HotBot, MSN and hundreds of others). DMOZ and Yahoo
Directory listings are tremendously valuable. There are a lot more free
and paid search engines and directories to submit, but if you do not
have time to search for and submit, you can also use our search engine
submission service.
Step 5. - Build your link popularity (offpage
optimization)
Next significant step you should do with your website
is build your link popularity. Link Popularity is the number and
quality of other websites that link to your site. Top rankings depend
on your link popularity. It can be done with creating a quality
reciprocal links from related web sites and Internet directories.
We can build for you a non-reciprocal and reciprocal
links if you choose our link building service.
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