Link popularity is one of the most important aspects
of ranking high in Google. As a result, website owners are trying a
multitude of techniques in an effort to gain an increase in link
popularity. Website owners in the past have tried reciprocal linking
strategies, link form submissions, and a variety of time consuming and
sometimes meaningless methods to increase their website’s online
exposure. They spend countless hours sending e-mails to other website
owners for links pointing back to their sites; usually they only see
about a 2-3% return on investment for their efforts. This time could
have been saved if they would have resorted to other forms of marketing
with proven successful track records.
Press release submissions are a form of marketing that
has been around for quite some time and doesn’t have any tricky aspects
associated with it. This marketing method can generate a plethora of
online exposure if you discuss newsworthy topics about your company and
use the correct targeting methods. Submitting non-newsworthy company
information in a press release will result in an ineffective marketing
campaign because online consumers and journalists are only interested
in targeted newsworthy stories.
In addition to submitting newsworthy company
information, it is necessary to find out who your targeted consumer
base is and then take the appropriate marketing measures to ensure
greater marketing efficacy within your campaigns.
Your news can be anything from a new business venture,
successful client case study, recent company new hire, etc. Give your
readers something they can relate to; make them want to come to your
website to find out the changes in your company and or industry. The
key is to put yourself in you reader’s shoes in order to build a
credible relationship with them.
