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Home Page is always the most important page of any
website. Your Home Page shows your professional essence, the appealing
image of your product or services, your company’s operation scale and
more.
In fact, your Home Page is the face of your company in
the internet market.
Home Page is designed interactively with other pages
scientifically; combine with other online promotional tools such as
banner ads, keyword placement, email marketing, online customer
relation and different transition to create a common business image in
the mind of your prospects, your clients and your partnerships.
There is a great resource for Home page Optimizization
in Tourism Marketing Forum. Click the link below to get a forum account
to read this resources:
Below are design tips of a good Home Page for almost
of tourism websites.
1)Catch the attention immediately
There is no place for a badly-designed Home Page in
market share. In common, you just have 10-20 seconds to catch the
visitors’ attention when they do researching for travel or room
services information.
Why? The reasons are:
UN ugly Home Page shows your lack of professional
business operation and creates a negative feeling in the mind of the
surfers about your quality of your products services. Tourism is the
business of invisible products; the visitors, therefore have to try to
imagine how good your services are base on the visible things you have
such as your facilities, your staff appearances, your reputation… if
these things are beautiful, clean, ordered…it means your services is
good to be used, and there is a contrary, too.
So, design the best Home Page as you can by yourself
or hire a design professional do it for you. Costs for it maybe much
but it’s always the best investment you’ve done.
2)Use the company theme
Your company must have a business theme in order to
create a common image about your business activities.
A good theme distinguishes your business with the
other.
A best theme often originates from your Unique Selling
Position, and brings great advantage of marketing for your business.
………
In short, if you want do business for long time,
create a theme at the beginning of operation, develop it as your
business progress (in fact, both develop together), and when you’ve
grown to be a rather large business, your theme will become the main
strength in your brand building strategy.
A theme is a comprehensive sense of all aspect of your
business, but the most seen is your company’s logo, slogan, typical
image, typical color…do you have it? I hope you have, or should create
it immediately, it is not late!
Now, integrate your company’s theme with your Home
Page design, create a specific feeling in the mind of your visitors
both online and offline anytime they see or contact with your business.
This will make the design process more easily, no need
to choose a theme, you’ve already had it. Just design it, keep the
theme but drop some small creative change to suit the design
requirement; the online appearance, anyway, is something different from
the real world. I think you also agree with me about this difference.
Remember to combine or integrate the live – operation
of your marketing campaign between online and offline market. They
support each other, and your theme is the main bone to create a united
image. First point to success.
3)Give the profit right away
Your Home Page is always the first communication with
your prospects. Therefore, show all your strength of your services
right away, on the Home Page. Catch the mind of your website visitors.
Do not bury the great benefits of your services on other pages.
It won’t work effectively.
Prospective travelers may or may not choose to visit
your destination based on what they read on your website – usually just
your Home Page. So tell prospective travelers that your destination or
tour is safe, secure and fun to visit.
Show out your Unique Selling Position, what your
services has while your competitors do not. Describe these comparative
advantages in a manner of benefit your visitors; create a good
difference in the mind of your prospects is one of the first reason to
make them find more information about your services and it is a crucial
factors in their buying decision.
If you have any kind of discount, coupon, free,
surplus services, gift certification… Make it attract the eyes of your
visitors immediately. Do not hide these promotional things in the sale
page.
Something new such as events, festivals, new kind of
services must be notified clearly. Tell the visitors about the benefits
of the event, remind them to participate or check in before too long/
or out of vacancy.
The content of your Home Page is always new, exactly
and locally. The picture must be local uniqueness and in best quality.
Pictures of your visitors enjoying the benefit of your services
enclosed with a good caption assure the great benefits are best
effective. Use it.
4)Professionally and scientifically design
The Home Page leads to other page. It is the biggest
crossroad of a site. There are many links to different pages or
website’s section.
Therefore, scientifically design it. Do not make your
visitors confuse with all the link text or image.
A good Home Page will have links to other pages which
provides information about four core areas:
• How to get there (e.g., air travel, trail, bus,
coach)
• Getting around (e.g., car or boat rental)
• Accommodation services
• Things to do (e.g., place to see, shopping, show,
events)
These links should be easy to navigate and use. Please
do not put any link to other site unless you want your visitors click
on them, lose your sight and seldom return.
5)Call to action
Home Page should be the first page clearly tells the
visitors what to do next to receive your special services or find out
more information they want. A link to preservation page a short call to
action text link should be placed attractively on your Home Page.
Remember that we do not know how many website the
visitors have surfed before they reach our site. They maybe tired of
surfing more and just want to find the right services supplier who
creating a good impression enclose with some good promotional items to
make the final choice. And we are prepared for them!
80% of all buying decision bases on the emotion. So
after you have created a good impression on your services, then it is
easier to lead your visitors naturally. A smart thing to do is put a
link to your preservation page and call the visitor to book your
services.
If we bury out link to preservation page after several
other page, the emotion maybe reduces due to their distraction on these
page content.
Follow these helpful steps in designing your Home Page
to boost your website sell. Hope you enjoy this article and remember to
read the other of mine.
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This article can be freely reprinted and distributed
world widely as its content and author biography must keep intact.
There is a great resource for Tourism internet
marketing in Tourism Marketing Forum. Click the link below to get a
forum account to read this resources:
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